From CoOwner to Coo
Coo
What we did
Coo helps people enter the housing market by offering a co-ownership model called "Deleie." They provide up to 70% of the equity required by banks, enabling buyers to co-own a portion of the property while living in the entire home. Over time, homeowners can buy out Coo's share, transitioning to full ownership. This approach is designed to make homeownership more accessible, especially for those with income but lacking sufficient equity.
Challenge
Coo lacked a clear, cohesive brand identity, not just on their website but across all platforms. This made it difficult for customers to understand who they were and what they offered. Their website was outdated, lacked clarity in messaging, and did not drive users toward key conversion actions, such as booking consultations or engaging with their services. They sought help to refine their brand and improve digital performance.
Solution
Olavstoppen worked closely with Coo to create a cohesive brand that truly reflected their mission and values. We guided them through a complete rebranding, including simplifying their name to "Coo" and establishing a unified visual identity.This rebranding extended to their new website, which we redesigned with a modern, user-friendly interface focused on clarity and conversion. By emphasizing a seamless customer journey and intuitive calls-to-action, we ensured the site would drive user engagement
Value
The rebrand gave Coo a clearer, more professional identity, making it easier for potential customers to understand their unique co-ownership model. The new website not only modernized their digital presence but also significantly improved conversion rates by offering an intuitive experience that guides users from discovery to action. As a result, Coo now reaches a broader audience and has seen tangible growth in user engagement and lead generation, strengthening their position in the housing market.